What is the Amazon Partner System?

Listed among the “Big Five Companies” in the information technology industry, Amazon continues to dominate the e-commerce sector and continuously offers innovative solutions to small businesses and brands through its AWS Solution Partner Programs.

So, what is the Amazon Partner System? Here’s what you need to know about the Amazon partner program:

What is the Amazon Partner System?

The AWS Partner Network (APN) is a global community of partners that leverage programs, expertise, and resources to build, market, and sell customer offerings. This diverse network includes 100,000 partners from over 150 countries.

Advantages of the Amazon Partner System

The AWS Partner Network (APN) program offers a range of services and support designed to help partners increase their visibility, deepen their relationships with AWS, and grow their business. Here are some detailed advantages:

  1. Increased Visibility and Recognition: Partners are featured on the AWS Solution Partner webpage and the APN Blog, enhancing brand awareness and customer reach. Additionally, partners can showcase their expertise and reliability with the AWS Partner badge.
  2. Priority Ranking and Promotion: Priority ranking in the AWS Solution Partner Finder and AWS Sales tools helps partners reach customers faster.
  3. Marketing and Sales Support: Customized resources such as templates, marketing playbooks, and toolkits help accelerate go-to-market strategies and expand engagement. The GTM Acceleration Workshop helps MSP Partners develop go-to-market strategies and generate demand.
  4. Training and Knowledge: PartnerEquip events provide strategic technical, product, sales, and marketing insights, helping partners strengthen their market advantage. Early access to AWS product roadmaps, feature release previews, and demos is also provided.
  5. Direct Connection with AWS Experts: Partners can communicate directly with AWS experts through live Q&A sessions.
  6. Specialization-Based Benefits: Invitations to customized account mapping and strategy sessions based on areas of expertise. Increased chances to organize lead generation webinars and receive referrals through the APN Customer Engagements (ACE) program.
  7. Financial Incentives: Additional funds, credits, and discounts are provided, such as Marketing Development Funds (MDF) per specialization and funding through the Specialized Migration Acceleration Program (MAP). Additional technical capability discounts can be obtained as an AWS Distributor or AWS Solution Provider.

The APN program offers a robust support system for partners to develop their business using AWS expertise. With advantages in marketing, sales, technical support, and training, partners can be more effective and successful within the AWS ecosystem.

How to Become an Amazon Partner?

As the importance of cloud computing continues to grow, companies place great importance on partnering with cloud hyperscalers like AWS to leverage the advantages of being an AWS Partner, which include technical and marketing support directly contributing to business growth.

If you want to become a partner in the opportunity-rich world of Amazon, follow these steps:

Steps to Become an Amazon Partner

Becoming an AWS Solution Partner involves a systematic approach to integrating into the AWS ecosystem and forming a partnership. Here are the steps to become a successful AWS Solution Partner:

  • Register for the AWS Partner Network (APN): The first step is to register for the AWS Partner Network (APN). Go to the AWS Partner Portal, create an account, and provide the required information about your business. This information may include basic company details and descriptions of the solutions and services you offer.
  • Enroll in the Relevant Partner Category: AWS offers different Partner Paths tailored to various business models and areas of expertise. Choose the Partner Path that best fits your business’s expertise and goals. These paths may include Technology Partner, Consulting Partner, MSP (Managed Service Provider), and others.
  • Meet the Requirements of the APN Partner Path: You must meet the specific requirements of the chosen Partner Path. Each path has particular certifications, technical competencies, and customer experiences that reflect your company’s expertise in AWS services and the value provided to customers.
  • Apply for Relevant AWS Partner Programs: AWS offers various partner programs to help you develop, market, and sell your business on AWS. Select and apply for the programs that best suit your business and goals. These programs can range from marketing support to training resources, technical guidance, and sales incentives.
  • Create Your Partner Business Plan: Finally, you should create a Partner Business Plan that outlines your AWS Partnership strategy and how you plan to scale your business. Set specific goals and outline the steps you will take to achieve these goals. This plan will also be used to monitor and review/update your partnership performance annually. Work collaboratively with your AWS-assigned Partner Development Manager during this process.

By following these steps, you can successfully become an AWS Solution Partner and take advantage of the numerous benefits offered by the APN program to grow your business.

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