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What is Return On Advertising Spend? How is it Calculated?

Performance analysis in digital marketing plays a critical role in the success of businesses...

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Digital Marketing

What is View-through Rate (VTR)? How is VTR Calculated?

View-through Rate (VTR) is a metric in digital marketing that measures the effectiveness of...

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Digital Marketing

What is PEST Analysis? PEST Analysis Examples

For companies, analyses that drive the decision-making process are especially important when considering external...

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Digital Marketing

What is Search Intent? How Can It Be Understood?

User intent, or search intent, refers to the goal that an internet user aims...

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Digital Marketing

What is Direct Tax in E-Commerce?

Direct tax in e-commerce is a type of tax applied to the income and...

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Digital Marketing

What is a Full-Service Advertising Agency?

With the rise of digital media and changes in consumer behavior, the popularity of...

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Digital Marketing

Google Shopping Ads (Google Merchant)

Google Merchant Center plays a crucial role in achieving your desired sales conversions. With...

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Digital Marketing

What is Brand Awareness? How to Increase It?

Also known as brand recognition, brand awareness is the key factor that enables businesses’...

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Digital Marketing

What is the Hepsiburada Partner System?

The Hepsiburada Partner System, also known as the affiliate system, is a platform within...

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Digital Marketing

What is Dropshipping? How to Start Dropshipping?

Dropshipping, also known as stockless sales, is a business model in the e-commerce world...

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Digital Marketing
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