Social media management encompasses the processes of planning, creating, publishing, and analyzing the presence of an individual, brand, or organization on social media platforms. This management includes a wide range of activities from strategic planning to content creation, interaction, and crisis management in order to achieve the goals of the brand.
For businesses, organizations, and brands, social media management has become a necessity in today's digital world to establish an identity and reach a larger audience. Therefore, many businesses strive to build a loyal following by regularly sharing content for an effective social media account.