With 3 billion monthly active users, the world’s largest social network, Facebook, attracts attention not only for personal use but also for commercial and corporate usage.
Meta, the company that owns Facebook, Instagram, Threads, and WhatsApp, offers a highly effective and profitable advertising experience for advertisers through its Meta Business platform, expanding the reach of businesses and brands. The Meta Business platform allows for targeting based on users’ demographic information, interests, and behaviors, offering advertisers a wide range of ad formats and placement options. This enables brands to manage their ad campaigns more effectively and reach potential customers more accurately.
Thanks to the analytical tools offered by Meta, you can monitor ad performance in real-time and optimize ROI (return on investment). This platform also provides features like A/B testing, allowing you to test which version of your ad campaigns performs better. This enables businesses to develop and improve their marketing strategies based on data.
Moreover, Meta’s artificial intelligence and machine learning algorithms help make ad content more relevant and engaging for users. These technologies personalize ads based on users’ past interactions and preferences, leading to higher click-through rates and conversions. But what is Facebook Business Account Quality, a term that occasionally affects your ad campaign performance? Here’s everything you need to know about Facebook Business Account Quality:
What is Facebook (Meta) Business Account Quality?
Facebook Account Quality is a tool designed to help Facebook advertisers and Page managers ensure that their ad campaigns and Page content comply with the platform’s advertising policies and community standards.
What is the Purpose of Facebook Account Quality?
Facebook account quality is a crucial metric for advertisers and page managers using Facebook Business Manager. If you have good account quality in the eyes of Facebook, your ad campaigns will be shown to more social media users and receive more engagement. The Account Quality tool also provides information about various issues such as:
- Community Standards violations
- Content rated by third-party fact-checkers
- Intellectual property rights violations
- Clickbait content
- Excessive sharing of external content
- Job listings found to be misleading, deceptive, or fraudulent
How to Check Facebook Page Quality?
Seeing your account quality on Facebook can be important, especially if you are a page administrator. This feature helps you understand whether your page complies with community standards and policies. Here are the steps to see your Facebook account quality:
- Log in to your Facebook account.
- Click on your profile picture in the top right corner.
- In the menu that appears, click on “See All Profiles.”
- Select and switch to the Page you want to manage.
- On your opened Page, click on your profile picture in the top right corner.
- Click on “Settings & privacy” and then “Settings.”
- In the left menu, find and click on “New Pages Experience.”
- Click on “Page quality.”
In the “Page Quality” section, you can see if your page has any violations or restrictions. This section helps you check whether your page complies with Facebook’s community standards, whether there are any issues like copyright or intellectual property violations, and whether any content has been removed or restricted. This information is useful for managing your page more effectively and resolving potential issues.
How to Improve Facebook Page Quality?
Improving Facebook Page Quality can increase your page’s reach and engagement by providing a valuable experience for users and followers. Here are some strategies to help you improve your Facebook page quality:
- Create Consistent Posts: By posting at specific times and days, you let your followers know when to expect new content. Create quality content and prepare a content calendar.
- Engage with Your Audience: Respond to your followers’ comments promptly and thoughtfully, making them feel valued. Conduct surveys occasionally and gather feedback from your followers. Also, interact with them through live broadcasts.
- Use High-Quality Visuals: Whenever possible, use professional images or high-resolution visuals that align with your brand. Besides photos, use different visual formats such as infographics, videos, and GIFs to make your page more dynamic.
- Optimize Your Page’s SEO: Use keywords in your page description and posts that your target audience might search for. Additionally, ensure that your Page name, URL, and about section are clear and understandable.
- Adhere to Community Standards: Community standards contain rules that all pages on Meta must follow. Adhere to these rules to improve your Facebook Business Manager page quality.
Finally, create ad campaigns according to the rules. Do not engage in spam activities. Do not deviate from the purpose of the ad by using misleading landing pages. Avoid phishing or financial fraud activities, as this can lead to the closure of your Meta account and potential legal actions in your region. The content of your ads and the pages you direct users to must be directly related to the product or service you offer. Avoid using false, misleading, or exaggerated statements. Maintain clear and honest communication in all your ad materials. Clearly express all important information about your product or service without using small print or hidden terms.
